At that point Brazil, as per the International Federation of Association Football (FIFA) rules, is allowed to actively promote itself as the 2014 World Cup host. The scheduled activities for 2010 lay the foundation for seizing opportunities available at the culmination of the World Cup in South Africa. The 2010 work plan and the 2014 World Cup
Sustain growth at a rate at least one percent higher than the growth rate for all other South American countries.Achieve increases in visitors to Brazil by 500,000 in 2014 (as compared to 2013), when the country hosts the World Cup, and by 15 percent in 2016 (as compared to 2015), when the Olympic Games are held in Rio.Achieve 304 percent increase in foreign currency derived from foreign tourist spending within Brazil, garnering US$17.6 billion.Achieve 113 percent increase in international tourism, ending with 11.1 million inbound, foreign visitors.Key categories of differentiation include neighbouring countries, accessibility by air and land, flight time to the country and status as a tourist/event destination in the years before hosting the event(s).īased on these details and assessments, key quantitative targets for the 2010-2020 period are: This analysis also details differentiating points Brazil offers as compared to past host countries. The estimates in the plan are based on an analysis of tourism growth in past host countries for both the Olympic and Paralympic Games and the World Cup. Plano Aquarela calls for a closer look at Brazil’s global status and perception after the two global sporting events, when the country’s image and infrastructure will have achieved greater accomplishments, and stipulates targets for inbound, foreign visitors and international revenue through 2020.
Various strategies and tactics which leverage enormous exposure for a country before, during and after large events ultimately boosts its economy, transforms its cities and changes or improves its image as a tourist destination. Officials present at the plans’ launch in Rio de Janeiro included Minister of Tourism Luiz Barretto and Embratur President Jeanine Pires. UK visitor figures are steadily increasing more than 181,000 British tourists went to Brazil last year which represents a growth of over 2.3% compared to 2007 when almost 177,000 tourists visited the country. The new Aquarela Plan includes the UK among the top eight markets worldwide for Brazil.
The international tourist marketing strategy sets forth goals and objectives over the next decade outlining work highlighting five key areas: sun and beach, eco-tourism, culture, sports and business/events. The Brazilian Ministry of Tourism, through EMBRATUR, has unveiled its Plano Aquarela 2020 to key public and private players in the tourism sector. With Increased British and International Visitor Numbers and Revenue Goals, EMBRATUR’s Strategic Plans are Set for International Outreach Throughout the Next Decade.
0 kommentar(er)
